If you sponsor fundraisers or you donate part of your profits to charity don’t be shy about letting your customers know it. Allow your good deeds to help create a positive image. Add it to your online news section or newsletter.

Increase the perceived value of your product by displaying plenty of testimonials on your site. Be sure to use real testimonials by real people. Include their site so the potential customer can be sure it’s a real testimonial and not Paula P. from Scranton, NJ.

Adding free bonuses to your sales pages can boost sales with very little or no additional cost. Add one or two quality items that you have give away rights to and offer them as an incentive to buy.

Use promotional products in your online photos. Have a picture of yourself on your site? Try wearing a hat with your company logo on it. Or how about a coffee cup sitting close by with your logo showing? You could wear a shirt that includes your branding too. Hats, shirts and cups are very inexpensive to personalize.

Diversify your online business with multiple streams of income. Sure, find your niche and pure your soul into it but allow yourself more than one stream of income. For example, a site on recycling light bulbs might include a product or service, membership site, affiliate links, third party ads and of course a list building system.